Fake news is a trendy word but we much rather focus on the distinction between the positive and the negative – hope and despair. We strongly believe in the concept of positive content .
The differences between these two perspectives boil down to the intentions behind and the effects of our work. Every producer deals with the same news and topics. However, as a company we differ in the ways we analyse and produce our stories. We are not into chocking, scaring, blaming and overly simplifying.
Positive content is the output of highly skilled producers, aiming at leaving the media consumer feeling hopeful for the future. In this aspect we differ from the mainstream.
As a content production house we have a responsibility not to spread fear and distrust. The quality of our work is measured by our ability to leave the media consumer more educated but at the same time feeling hopeful.
We constantly aim at improving the quality of our work. We acknowledge the power that the media industry holds and try to deal with it responsibly.